How Can You Use Analytics to Detect and Respond to Attacks?
Analytics play a crucial role in detecting and responding to email marketing attacks. By closely monitoring email metrics such as open rates, bounce rates, and unsubscribe rates, you can identify unusual patterns that may indicate an attack. For example, a sudden spike in bounces could suggest a spoofed email campaign using your domain. Responding quickly by investigating and addressing these anomalies helps mitigate potential damage.