There are several ways to use contrast effectively in your email marketing campaigns:
Color: Use contrasting colors to highlight important sections such as headers, buttons, and hyperlinks. For example, a bright button on a neutral background will stand out more. Typography: Use different fonts, sizes, and styles (bold, italics) to distinguish between headings, subheadings, and body text. Spacing: Use ample white space to make your content more readable and to isolate key elements like CTAs. Images: Incorporate high-quality images that contrast with the text and background to capture attention.