Personalization is key in email marketing. Hereâs how you can use data to achieve it:
Segmentation: Divide your email list into segments based on demographic, behavioral, and transactional data to send targeted content. Dynamic Content: Use dynamic content blocks to show different content to different segments within the same email. Personalized Subject Lines: Use the subscriberâs name or other personal details in the subject line to grab their attention. Product Recommendations: Analyze past purchase data to recommend relevant products to individual subscribers.