How Can You Use Segmentation to Meet Audience Needs?
Segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria. This allows you to send more relevant content to each segment. For example:
- Demographic Segmentation: Age, gender, location, etc. - Behavioral Segmentation: Purchase history, website activity, email engagement, etc. - Psychographic Segmentation: Interests, values, lifestyle, etc.
By segmenting your audience, you can tailor your messaging to better meet their unique needs and preferences.