How Can You Verify the Quality of a Purchased List?
If you still decide to go ahead with a purchased list, take the following steps to ensure its quality:
1. Ask for Transparency: Request information about how the list was compiled and how often it is updated. 2. Segment the List: Use segmentation to target specific groups within the list, improving relevance and engagement. 3. Use Email Verification Tools: Verify the email addresses using tools like ZeroBounce or NeverBounce to reduce bounce rates.