identify key milestones

How did the CAN-SPAM Act influence email marketing?

Enacted in 2003, the CAN-SPAM Act established the first set of national standards for the sending of commercial emails in the United States. This legislation required marketers to include opt-out mechanisms, honor unsubscribe requests promptly, and provide valid physical postal addresses. The CAN-SPAM Act was a significant milestone as it aimed to reduce spam emails and improve the quality of email marketing.

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