Alerts are automated notifications that inform you when certain metrics hit predefined thresholds. For instance, you can set an alert to notify you if your bounce rate exceeds a certain percentage. This allows you to take immediate action to rectify issues before they escalate. Alerts can be set for various metrics such as:
- Open Rates: Get alerted if your open rates drop below a certain level. - CTR: Receive notifications if your click-through rates are lower than expected. - Bounce Rates: Be informed if your bounce rates exceed acceptable levels. - Unsubscribe Rates: Know when there's a spike in unsubscribe rates.