monitoring and alerts

How Do Alerts Help in Email Marketing?

Alerts are automated notifications that inform you when certain metrics hit predefined thresholds. For instance, you can set an alert to notify you if your bounce rate exceeds a certain percentage. This allows you to take immediate action to rectify issues before they escalate. Alerts can be set for various metrics such as:
- Open Rates: Get alerted if your open rates drop below a certain level.
- CTR: Receive notifications if your click-through rates are lower than expected.
- Bounce Rates: Be informed if your bounce rates exceed acceptable levels.
- Unsubscribe Rates: Know when there's a spike in unsubscribe rates.

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