How Do Analytics Experts Measure Success in Email Marketing?
Analytics experts use various metrics to measure the success of email marketing campaigns. Some key metrics include:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or signing up for a webinar. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.