The success of an email campaign is measured using specific metrics and key performance indicators (KPIs). Common metrics include:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase. Bounce Rate: The percentage of emails that are undeliverable. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.