These tools typically work by creating regular backups of your email marketing data and storing them in a secure cloud environment. In the event of data loss, you can access these backups and restore your data to its original state. The process involves the following steps:
Initial Backup: The tool takes an initial full backup of your data. Incremental Backups: Subsequent backups only save changes made since the last backup, saving storage space and reducing time. Data Encryption: Backup data is encrypted to ensure security during storage and transmission. Recovery: In case of data loss, you can easily restore the data from the backups stored in the cloud.