How Do CRM and Marketing Automation Work Together?
When integrated, CRM and marketing automation tools provide a powerful combination for email marketing. CRM systems store and analyze customer data, which can be used to create highly targeted and personalized email campaigns. Marketing automation tools then execute these campaigns, ensuring timely delivery and follow-up based on customer interactions. This synergy enables marketers to deliver the right message to the right person at the right time, significantly improving the effectiveness of their email marketing efforts.