Cyberattacks can have severe consequences for email marketing campaigns, including:
Data Breaches - Unauthorized access to customer data can lead to identity theft and fraud. Reputation Damage - Trust in the brand can be severely impacted if customers are targeted by phishing or spoofing attacks. Financial Loss - Costs associated with mitigating attacks, legal fees, and ransom payments. Operational Disruption - Downtime and resource allocation to address the attack can disrupt marketing activities.