Dead links can adversely affect several key performance metrics in email marketing:
Click-Through Rate (CTR): Dead links lead to a poor user experience, which can result in lower CTR as recipients are less likely to click on links in future emails. Conversion Rate: If a link meant to drive conversions is broken, it directly impacts your ability to convert leads into customers. Sender Reputation: Consistently sending emails with dead links can negatively affect your sender reputation, making it harder for your emails to land in recipients' inboxes.