How Do Disposable Email Addresses Affect Email Campaigns?
Here are some ways DEAs can negatively impact your email marketing campaigns:
Reduced Engagement: DEAs are often used only once, leading to low open and click-through rates. Inaccurate Analytics: They skew performance metrics, making it difficult to assess the true effectiveness of your campaigns. Deliverability Issues: Sending emails to DEAs can increase bounce rates and damage your sender reputation.