How Do Email Designers Collaborate with Marketers?
Email designers work closely with email marketers to achieve the campaignâs objectives. This collaboration often involves:
- Briefing Sessions: Where marketers explain the campaign goals, target audience, and key messages. - Concept Development: Designers create preliminary designs, which are reviewed and refined based on feedback from marketers. - Testing: Ensuring the email renders correctly on different devices and email clients. - Analytics Review: Post-campaign, designers may review analytics to understand what worked and what didnât, informing future designs.