How Do Email Marketing Professionals Handle Email Deliverability Issues?
Email deliverability is crucial for the success of a campaign. Professionals handle deliverability issues by:
Regularly cleaning the email list to remove inactive or invalid email addresses. Using double opt-in methods to ensure subscribers genuinely want to receive emails. Monitoring sender reputation and adhering to spam laws like CAN-SPAM and GDPR. Using authentication protocols such as SPF, DKIM, and DMARC to verify the legitimacy of their emails.