email marketing specialists

How Do Email Marketing Specialists Measure Success?

Email Marketing Specialists use several key performance indicators (KPIs) to measure the success of their campaigns:
Open Rate: Percentage of recipients who open the email.
Click-Through Rate (CTR): Percentage of recipients who click on a link within the email.
Conversion Rate: Percentage of recipients who complete a desired action, such as making a purchase.
Bounce Rate: Percentage of emails that could not be delivered.
Unsubscribe Rate: Percentage of recipients who opt out of future emails.

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