Email monitoring tools operate by embedding tracking pixels or unique links within emails. When a recipient interacts with these elements, the tool collects data and provides analytics. Here’s a step-by-step overview:
1. Embedding Trackers: A tracking pixel is a tiny, invisible image inserted into the email. 2. Data Collection: When the email is opened, the pixel loads, sending data back to the monitoring tool. 3. Link Tracking: Unique URLs help track which links are clicked and how often. 4. Reporting: The tool compiles this data into reports, showing metrics like open rates, CTR, and more.