How Do Optimized Images Improve Email Performance?
Optimized images can enhance email performance in several ways:
1. Faster Load Times: Optimized images reduce the overall file size, which helps in faster loading of emails. This is critical as longer loading times can lead to higher bounce rates. 2. Better Deliverability: Large image files can trigger spam filters, reducing your email's deliverability. Optimized images help avoid this issue. 3. Enhanced User Experience: Responsively designed and properly sized images ensure that your emails look good on all devices, improving user engagement.