How Do Patents Influence Competition in Email Marketing?
Patents have a significant impact on competition in the email marketing industry. Companies with strong patent portfolios can leverage their exclusive rights to maintain a competitive edge and potentially charge licensing fees. This can make it difficult for smaller companies or new entrants to compete, as they may lack the resources to develop alternative solutions or pay for licenses. However, patents also drive innovation by motivating companies to develop new and improved technologies to differentiate themselves from competitors.