Email spammers significantly impact legitimate email marketing efforts in several ways:
Deliverability Issues - Spam filters may mistakenly classify genuine marketing emails as spam, reducing their reach. Reputation Damage - Excessive spam can erode trust in email as a communication channel, making recipients less likely to engage with marketing emails. Legal Consequences - Businesses involved in spamming can face hefty fines and legal actions under regulations like the CAN-SPAM Act and GDPR.