How Do Stricter Data Privacy Laws Affect Email Marketing?
Stricter data privacy laws impact various aspects of email marketing, including:
Consent: Marketers must obtain explicit consent from users before sending them promotional emails. This often involves a double opt-in process. Data Storage: Companies are required to store data securely and limit access to authorized personnel only. Transparency: Marketers must clearly explain how they will use the collected data, often through a detailed privacy policy. Right to Access: Individuals have the right to access their data and request its deletion. Penalties: Non-compliance can result in hefty fines and legal repercussions.