How Do They Measure the Success of Their Email Campaigns?
Spotify and Starbucks use various metrics to measure the success of their email campaigns. These include:
- Open Rates: The percentage of recipients who open the email. - Click-Through Rates (CTR): The percentage of recipients who click on a link within the email. - Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a trial. - Engagement Metrics: Spotify may look at how many people listen to a recommended playlist, while Starbucks might track redemption of a special offer.