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How Do You Calculate Open Rate?

The open rate is calculated by dividing the number of unique opens by the number of emails delivered, then multiplying by 100 to get a percentage. For example, if you sent 1,000 emails and 200 were opened, your open rate would be 20%. This metric helps you understand how compelling your subject lines and sender names are.

Frequently asked queries:

How Do You Calculate Open Rate?
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What Can Bounce Rate Tell You?
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What Is A/B Testing and How Can It Improve Metrics?
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Why Is Segmentation Important in Email Analytics?
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