Measuring email campaign performance involves tracking several key metrics:
Open Rate: The percentage of recipients who open your email out of the total number sent. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of your total emails sent that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opted out of receiving future emails from you.