To assess the quality of your email list, consider the following metrics:
1. Open Rate: A high open rate indicates that your subscribers are interested in your content. 2. Click-Through Rate (CTR): This measures how many people clicked on the links in your email, showing engagement. 3. Bounce Rate: A high bounce rate can signal outdated or incorrect email addresses. 4. Unsubscribe Rate: Frequent unsubscribes may imply that your content is not relevant to your audience. 5. Spam Complaints: High spam complaints can damage your sender reputation and reduce deliverability.