Measuring the success of your retention strategies involves tracking specific key performance indicators (KPIs). Important metrics include:
Open Rate: The percentage of subscribers who open your emails. Click-Through Rate (CTR): The percentage of subscribers who click on links within your emails. Conversion Rate: The percentage of subscribers who take a desired action, such as making a purchase. Unsubscribe Rate: The percentage of subscribers who opt out of your email list. Engagement Rate: The overall interaction level with your emails, including clicks, replies, and shares.