revenue growth:

How Do You Measure Revenue Growth from Email Marketing?

To measure the revenue growth from email marketing, you'll need to track key performance indicators (KPIs) such as:
- Conversion Rate: The percentage of email recipients who complete a desired action.
- Customer Lifetime Value (CLV): The total revenue generated by a customer over their lifetime.
- Average Order Value (AOV): The average amount spent each time a customer makes a purchase.
- Revenue Per Email (RPE): The total revenue generated divided by the number of emails sent.
- Click-Through Rate (CTR): The percentage of email recipients who clicked on one or more links.

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