How Do You Measure the Success of Follow-Up Campaigns?
To determine the effectiveness of your follow-up campaigns, track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. These metrics will provide insights into how well your emails are performing and where improvements can be made. A/B testing different elements of your emails, such as subject lines, send times, and content, can also help optimize your campaigns for better results.