How Do You Measure the Success of Integrated Campaigns?
To measure the success of integrated social media and email marketing campaigns, track the following key metrics:
1. Email Open Rates: Monitor how many recipients open your emails. 2. Click-Through Rates (CTR): Track the number of clicks on links within your emails. 3. Conversion Rates: Measure how many email recipients take the desired action, such as making a purchase or signing up for a webinar. 4. Social Media Engagement: Analyze likes, shares, comments, and other forms of engagement on your social media posts. 5. Subscriber Growth: Monitor the growth of your email list over time.