How Do You Measure the Success of Your Email's Visual Presentation?
To measure the success of your email's visual presentation, track key metrics such as:
Open Rates: Higher open rates can indicate that your subject line and preview text are appealing. Click-Through Rates (CTR): A high CTR suggests that your CTAs and overall design are effective. Conversion Rates: Measure how many recipients take the desired action after clicking through. Engagement Metrics: Monitor engagement metrics such as time spent on the email and scroll depth.