Here are steps to effectively repurpose content for email marketing:
Identify Valuable Content: Choose content that has performed well or is highly relevant. Segment Your Audience: Tailor the repurposed content to different email lists or segments. Format Appropriately: Ensure the content fits the email format, whether it’s a newsletter, promotional email, or drip campaign. Add Value: Incorporate additional insights, updates, or exclusive information to make repurposed content fresh and valuable. Include CTAs: Always include calls to action to guide readers on the next steps.