Segmentation is a powerful tool for personalizing your email marketing efforts. By dividing your email list into smaller, more targeted groups, you can send more relevant content to each segment. Common segmentation criteria include:
- Demographics: Age, gender, location, etc. - Behavioral Data: Past purchase history, browsing activity, email engagement, etc. - Psychographics: Interests, lifestyle, values, etc. - Email Engagement: Segmenting based on how recipients interact with your emails, such as frequent openers vs. non-openers.