referral program emails

How Do You Track the Success of Referral Program Emails?

Tracking the success of referral program emails can be accomplished through several metrics:
Open Rate: Measures how many recipients opened the email.
Click-Through Rate (CTR): Indicates how many recipients clicked on the referral link or CTA.
Conversion Rate: Tracks how many recipients completed the referral process.
Referral Rate: Measures the number of referrals generated from the email campaign.
Customer Acquisition Cost (CAC): Evaluates how cost-effective the referral program is in acquiring new customers.

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