A DDOS attack can have several detrimental effects on email marketing efforts:
Server Downtime: The attack can bring down the email servers, preventing emails from being sent or received. Delayed Campaigns: Even if the servers are not completely down, the increased load can slow down the delivery of emails, causing delays that affect campaign efficacy. Reputation Damage: Persistent delivery issues can harm your sender reputation, leading to emails being flagged as spam in the future. Data Loss: In extreme cases, a DDOS attack could potentially lead to data corruption or loss, affecting your email lists and analytics.