alert fatigue

How Does Alert Fatigue Impact Email Marketing?

Alert fatigue can have several negative impacts on email marketing efforts:
Lower Open Rates: As recipients become desensitized, they are less likely to open emails.
Reduced Click-Through Rates: Even if emails are opened, the likelihood of engaging with the content diminishes.
Increased Unsubscribes: Overwhelmed recipients may choose to unsubscribe from mailing lists.
Spam Complaints: Frequent and irrelevant emails can lead to spam complaints, damaging sender reputation.

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