Alert fatigue can have several negative impacts on email marketing efforts:
Lower Open Rates: As recipients become desensitized, they are less likely to open emails. Reduced Click-Through Rates: Even if emails are opened, the likelihood of engaging with the content diminishes. Increased Unsubscribes: Overwhelmed recipients may choose to unsubscribe from mailing lists. Spam Complaints: Frequent and irrelevant emails can lead to spam complaints, damaging sender reputation.