API integration in email marketing typically involves the following steps:
API Key: Obtain an API key from your email marketing service provider. Endpoint: Identify the API endpoints you need to interact with, such as those for sending emails, managing lists, or retrieving analytics data. HTTP Methods: Use HTTP methods (GET, POST, PUT, DELETE) to interact with the API endpoints. Authentication: Implement authentication mechanisms like OAuth to ensure secure access to the API. Data Formatting: Format your data in JSON or XML as required by the API.