Email Marketing

How Does Apple Measure the Success of Their Email Campaigns?

Apple employs several key performance indicators (KPIs) to measure the success of their email marketing campaigns:
1. Open Rate: The percentage of recipients who open the email.
2. Click-Through Rate (CTR): The percentage of recipients who click on a link within the email.
3. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
4. Bounce Rate: The percentage of emails that were not successfully delivered.
5. Unsubscribe Rate: The percentage of recipients who opt out from the email list.

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