Automated data transfer typically involves the use of APIs (Application Programming Interfaces) or integrations that allow different software systems to communicate with each other. Here's a step-by-step breakdown:
Data Capture: Data is collected from various sources such as website forms, eCommerce transactions, and social media interactions. Data Integration: APIs or pre-built integrations connect your email marketing platform with other systems like your CRM or eCommerce platform. Data Syncing: Information is automatically synced between systems at regular intervals or in real-time, ensuring that all platforms have the latest data. Data Utilization: The updated data is then used to segment your audience, personalize emails, and trigger automated email workflows.