Email deliverability is crucial for any email marketing campaign. AWeber employs several strategies to ensure high deliverability rates:
Whitelist Management: AWeber works to get their IP addresses whitelisted with major email providers. SPF and DKIM Authentication: These authentication protocols help verify that your emails are coming from a trusted source. Content Guidelines: AWeber provides guidelines to help you create emails that are less likely to be marked as spam. Monitoring and Feedback: The platform continuously monitors email performance and incorporates feedback from ISPs.