Behavioral filtering relies on data collection and analysis. Here are the steps involved:
Data Collection: Gather data from various touchpoints such as email interactions, website behavior, and purchase history. Segmentation: Segment your audience based on specific behaviors like past purchases, browsing history, or engagement with previous emails. Personalization: Create tailored content and offers that match the interests and behaviors of each segment. Automation: Use email marketing automation tools to send personalized emails at the right time. Analysis: Continuously analyze the performance of your campaigns and refine your segmentation criteria.