BigQuery is a fully-managed, serverless data warehouse that enables super-fast SQL queries using the processing power of Google’s infrastructure. For email marketers, this means:
Customer Segmentation: Easily segment your customers based on various criteria such as purchase history, engagement levels, and demographics. Performance Analysis: Quickly analyze the performance of your email campaigns to identify what works and what doesn’t. Predictive Analytics: Use historical data to predict future customer behavior and tailor your email campaigns accordingly.