Branching typically involves setting up rules or conditions within your email marketing platform. These rules dictate the next step in the email sequence based on user actions or attributes. For example:
If a user opens an email but doesn't click any links, send a reminder email after 3 days. If a user clicks on a promotional link, send a follow-up email with a special offer. If a user does not open the email, send a different subject line to capture their attention.