How Does Brand Inconsistency Affect Your Email Campaigns?
Brand inconsistency can lead to several negative outcomes:
- Confusion: Subscribers may not recognize your emails, leading to lower open rates. - Decreased Trust: Inconsistent emails can make your brand appear unreliable. - Lower Engagement: Subscribers are less likely to engage with emails that don’t resonate with a consistent message. - Reduced Conversion Rates: Mixed messages can dilute your call-to-action, leading to fewer conversions.