Segmentation is critical for successful email marketing. By integrating your CRM, you can segment your audience more effectively:
1. Detailed Customer Profiles: CRM systems store detailed customer information. This data can be used to create highly specific segments based on demographics, purchase history, and engagement levels.
2. Behavioral Data: Integrating CRM allows you to track customer behavior, such as email opens, clicks, and website visits. This behavioral data can be used to refine your segments for more targeted campaigns.