Email marketing and SEO are often seen as distinct disciplines, but they can significantly impact each other. While direct email campaigns don't directly influence search engine rankings, they can drive substantial traffic to your website, which can indirectly boost your SEO performance. When users click through your emails to your site, the increased traffic can lead to better engagement metrics like longer session durations and lower bounce rates. These metrics are crucial for search engines in determining the relevance and quality of your site.