Email segmentation is the practice of dividing your email list into smaller, more targeted groups. This improves your campaigns by:
Enhancing Relevance: Sending more relevant content to each segment increases the likelihood of engagement. Boosting Open Rates: Emails that are more relevant to the recipient are more likely to be opened. Increasing Conversion Rates: Targeted emails are more effective in converting readers into customers. Reducing Unsubscribes: When recipients receive content that interests them, they're less likely to unsubscribe.