Encryption offers multiple benefits for email marketers:
1. Protection Against Data Breaches: Encrypting backups protects sensitive customer data from being compromised in case of a data breach. 2. Compliance with Regulations: Many data protection regulations, such as GDPR and HIPAA, require that personal data be securely stored, making encryption a necessity for compliance. 3. Customer Trust: Demonstrating a commitment to data security can improve customer trust and loyalty.