How Does IEC 27701 Impact Email Marketing Practices?
Adhering to IEC 27701 affects various aspects of email marketing, including:
Data Collection: Ensuring that only necessary PII is collected and obtaining explicit consent from individuals. Data Storage: Implementing secure storage solutions to protect collected PII from unauthorized access. Data Processing: Ensuring that PII is processed in a manner that ensures its security and confidentiality. Data Deletion: Establishing protocols for the timely deletion of PII when it is no longer needed.