How Does Increased Latency Affect Email Marketing?
Increased latency can have several negative impacts on email marketing campaigns:
Reduced Engagement: Delays can lead to decreased open rates and click-through rates, as recipients may not receive the email in a timely manner. Missed Opportunities: Time-sensitive promotions and offers may become irrelevant if emails are delayed. Negative User Experience: Consistent delays can frustrate recipients, potentially leading to unsubscribes.